In its first participation at the world’s largest innovation and creativity festival, Gerdau will debate solutions that can be scaled across the Americas.
São Paulo, March 1 – Gerdau, Brazil’s largest steel producer with a strong footprint in
the United States, will debut at South by Southwest (SXSW) 2023, the world’s premier
innovation and creativity festival. The company will be an official partner of the event
and hold a panel discussion on innovation and solutions for low-income housing,
underlining its commitment to being part of the solutions to the challenges faced by
society and its capacity to transform itself continuously over its 122-year history by
keeping step with global changes.
“By participating in SXSW, Gerdau aims to bring its brand closer to the innovation
ecosystem and discuss solutions for a more sustainable future for our planet. Today,
Gerdau is a company that is more people-centric, innovative, agile, digital and
sustainable, which is the result of a period of profound cultural and digital
transformation”, Chia Yuan Wang, president at Gerdau North America. “We have an
important presence in the U.S. market, where we produce steel from scrap metal,
which makes our participation in SXSW an opportunity to further connect with
The panel discussion hosted by Gerdau at SXSW 2023, called “Housing Innovation for
the Base of the Pyramid,” is in the Housing section of the festival and will discuss
housing solutions for low-income population with social inclusion and positive impact
on communities. It will feature Paulo Boneff, Global Head of Social Responsibility at
Gerdau, Edu Lyra, founder and CEO of Gerando Falcões, and Jorge Melguizo, former
secretary of social development of Medellin, Colombia.
“Housing is one of the pillars of Gerdau’s social strategy and the panel underscores our
commitment to implementing actions and encouraging society to reflect about
solutions for the challenges surrounding this issue, while promoting the joint
construction of a better and fairer future for all”, said Boneff.
Housing deficit, quantitative and qualitative, is one of the biggest problems facing
countries in the Americas, and Gerdau has actively worked on solutions to combat this
formidable challenge facing society. Gerdau has implemented the “Reforma que
transforma” project, whose mission is to renovate more than 13,000 vulnerable
housing units across Brazil in 10 years and has been working in partnership with
Gerando Falcões on several slum restoration projects. The company also works with
several partners in housing projects in Latin America and North America. The panel
aims to show that these solutions can be even more scalable at the continental level.
Presence in North America
North America accounts for around 40% of Gerdau’s global annual revenues. The
company has 12 steel production units in the region, including the U.S. and Canada.
The company’s flagship operation in the U.S. is located in Midlothian, Texas, with
production capacity of 1.4 million tonnes of steel, including bars and structural
profiles. Gerdau also has a solar power plant adjacent to the unit, with capacity to
generate 80 MW, which will enable the plant to operate with solar power.
X-Ray of Gerdau in North America
Steel output: 5.5 million tonnes
Industrial units: 12
Panel – Housing Innovation for the Base of the Pyramid
Date: March 13
Time: 1:00 p.m. – 2:00 p.m. CT
Venue: Austin Convention Center | Creative Industries Expo – Next Stage – Exhibit Hall 4
Further details: https://schedule.sxsw.com/2023/events/PP131780